BIO

introduction

I specialize in building efficient content engines, not just creating or executing them.

As a seasoned professional in-front-of and behind the camera, I develop and produce engaging content at scale for some of the most iconic, well-known brands around the globe. The kind that scale across teams, channels, and markets. The kind that actually move the needle.

With over 13 years of experience leading creative and content production initiatives across retail, CPG, and media, I have built a career around helping brands bring clarity to complexity.

I translate marketing strategy into comprehensive production plans, while simultanesouly constructing the framework to address growing content demands into a more efficient creative structure, scalable strategy, and impactful story.

Because great content isn’t just about what gets made - it’s about how it gets made, and how consistently it can deliver. And, I deliver.

leadership approach

I approach creative development and content production as a growth function - not a support role.

The most effective teams today don’t just create - they operate efficiently. They move quickly. They scale without compromising the brand.

That only happens when the foundation is built correctly. My leadership approach centers on:

Clarity over chaos — clearly defined roles, workflows, and expectations
Compelling creative — engaging narratives that influence audiences
Efficiency without compromise — improving speed while maintaining quality
Cross-functional alignment — ensuring creative, marketing, and business teams move together

My focus is simple: elevate both the creative work and the system behind it.

value & contribution

Most teams don't have a content problem. They have a production problem.

I focus on solving that.

Content production is often treated as the last step instead of a core part of the strategy, and it makes the work harder than it needs to be. Too many moving parts. Not enough structure. A constant tension between speed, quality, and cost.

I design and lead modern production ecosystems where creative and operations work in sync - enabling teams to produce high-quality content at scale without sacrificing efficiency.

Build and scale in-house and hybrid production models
Create workflows that bring clarity to complex environments
Lead cross-functional teams across creative, marketing, and operations
Deliver high-volume content across digital, retail, and experiential channels

Whether operating within a brand, studio or partnering through an agency, the focus remains consistent:

Make compelling content repeatable and sustainable.

The impact

A snapshot of the scale and environment I thrive in:

Speed, accuracy and consistency in fast-paced settings
Lead global content production supporting 40+ markets
Manage and optimize $3M–$5M+ annual production budgets
Produced 3,000+ assets annually across photo, video, digital, social and paid media, and experiential
Increase production efficiency by 30% through workflow design and optimization
Deliver content supporting campaigns and product launches that drive measurable business impact

proven results

A strong track record of turning complex content demands into compelling creative and streamlined production systems.

Most recently, I served as Head of Content Production at Weber Grills, leading global production across six content verticals and overseeing end-to-end production as Creative Executive Producer across multiple regions, internal teams, and external partners.

Prior to Weber, I held senior production and creative roles at Kohl’s, Sears and more - operating within high-volume retail environments where speed, scale, and consistency were critical to success.

Across each role, a consistent thread:
Build the system, elevate the work, and make it all run better - all on time and on budget.

career in motion

The work spans beyond channels, formats, and moments. It touches audiences wherever brands show up.

My work has been viewed and published nearly everywhere. Most notably:

Broadcast television
Streaming services
News & media outlets
Social and paid media
Digital platforms
Product packaging
Print, signage and marketing collateral
In-game, events and experiences
PR and corporate communications
Trade show materials & presentations

Needless to say, I'm well versed in creative, corporate, operations, content production, collaborations and more.

Now, I'd like to tell your story.

Michael Lewis

Executive Producer creative production architect

everyone has a story.

how you tell it makes all the difference.

introduction

I specialize in building efficient content engines, not just creating or executing them.

leadership approach

I approach creative development and content production as a growth function - not a support role.

value & contribution

Most teams don't have a content problem. They have a production problem.

The impact

A snapshot of the scale and environment I thrive in:

proven results

A strong track record of turning complex content demands into compelling creative and streamlined production systems.

career in motion

The work spans beyond channels, formats, and moments. It touches audiences wherever brands show up.

core expertise

The brands and the work speak for themselves.

Michael Lewis

Executive Producer creative production architect

everyone has a story.

how you tell it makes all the difference.

introduction

I specialize in building efficient content engines, not just creating or executing them.

leadership approach

I approach creative development and content production as a growth function - not a support role.

value & contribution

Most teams don't have a content problem. They have a production problem.

The impact

A snapshot of the scale and environment I thrive in:

proven results

A strong track record of turning complex content demands into compelling creative and streamlined production systems.

career in motion

The work spans beyond channels, formats, and moments. It touches audiences wherever brands show up.

core expertise

The brands and the work speak for themselves.

Connect

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